Brand reputation management has become essential on the Internet, as your social brand image is as much open to your own programs of brand reputation management as it is open to malicious attacks, negative comments, and competitors' attacks.
Prior to the rise of the Internet with its social forums, blogs, review sites, and e-commerce sites with review options for consumers, your brand awareness was under the major influence of traditional media with whispering campaigns having a negligible effect. However, on the Internet, brand reputation management is essential, because both word-of-mouth referrals and negative criticism, as well as well-organized whispering campaigns could have a significant effect on your brand image.
Constant monitoring of comments about your brand; we become aware of comments as soon as they are visible in searches
Controlling search engine mechanisms so that the SERP remains focused on pages that speak positively about your brand
Creating mini-sites incorporating direct and long-tail keywords of your brand to grab searches
Reducing negative PR about your brand in every possible way
Helping to nurture and make visible positive reviews about your brand
Constant supporting of proactive PR with news, articles, and press releases
What you do about your brand reputation management will translate into profits and losses for your business. The promotional part of marketing your brand is no longer confined to strategies targeted at penetration and expansion. Brand reputation management and establishing defense mechanisms are an integral part of promotional marketing in today’s world. The sooner you recognize the importance of brand reputation management, the better it will be for your business.